In this project, we helped an escape room client refresh their website and videography content. This included developing a custom booking / payment web application, migrating web platforms, redesigning the entire website, reworking the website for SEO performance, providing research and guidance on keyword performance and website content for ongoing search engine performance, and producing a series of videos to be shown onsite to customers.
Website Migration, Website Redesign, and Search Engine Optimization
Before this project, the client used Weebly as their website CMS. After conversations about their goals and reviewing the limitations of the Weebly platform, we decided to migrate their website to WordPress. This would facilitate the customization they wanted to add while allowing the client to manage the site moving forward with minimal coding requirements.
The entire website was then redesigned and built on the WordPress platform. We both designed the developed the new website with a focus on search engine performance. We researched keyword performance and identified competitive keywords to target in their market. Content was then designed in a way to improve ranking across these keywords. We then provided additional guidance to the client for creating ongoing new content to further improve their search engine rankings.